WHO WE ARE

A one-of-a-kind force in the dance music world, Dutch duo Vicetone have ascended to global stardom by boldly defying trends and staying true to their limitless vision. Since their inception in 2012, musicians/producers Ruben den Boer and Victor Pool have carved out a triumphant career that includes serving up explosive hits like “Astronomia” (a cultural phenomenon that reached the top 10 on Spotify’s Global Viral Top 50, with over 360 million streams to date), achieving seismic fame in Asia (where they recently launched a groundbreaking live event called Project V), and founding their own record label (an independent outfit known as Departed Records). Dividing their time between the U.S. and Europe, Vicetone spend most of their waking hours in their newly revamped home studios—a state-of-the-art space where the two hyper-creative collaborators transform their most inventive ideas into songs with a supremely timeless power.

Originally from Groningen, Ruben and Victor began making music together in high school and soon dedicated their lives to building up an expansive catalog that now encompasses their 2021 full-length debut Legacy along with smash hits like “Nevada” (currently at 300 million+ streams on Spotify) and “Walk Thru Fire” (a 2018 track with an everlasting appeal). In an auspicious start to their next chapter, 2025 has seen the release of “Dive In (feat. Welt)” (a larger-than-life anthem that perfectly encapsulates their distinct sensibilities, merging the hypnotic grooves of house music with soul-stirring melodies and sublimely heartfelt vocals), “Opposites (feat. Linney)” (a moody yet massively catchy banger), and “Over Too Soon” (a full-tilt heartbreak epic graced with a glorious outpouring of ethereal vocal work). With more new music due out soon, their latest output adds to an eclectic discography that also includes a multitude of releases with many of the most influential labels in dance music.

In keeping with the unbridled emotionality of their music, Vicetone deliver a high-energy and unforgettably feel-good live show aimed at creating an intimate connection with the crowd. In recent years the duo have performed on bigger and bigger stages around the world and deepened their unique relationship with Asian fans through endeavors like Project V—a singular live experience in which a lineup of Beijing-based musicians join Vicetone onstage and reimagine their music with traditional Chinese instruments. “We’ve always loved adding organic instruments to our songs, and it’s been so exciting to hear our music performed with traditional instruments we’d never even seen before,” says Vicetone. “We immediately felt a real connection with the musicians, and it very quickly went from an intriguing idea to a project that we’re incredibly passionate about.”

In their commitment to total artistic freedom, Vicetone established Departed Records in 2023 in order to release certain tracks according to their own self-determined timeline. But while the duo derive endless joy from pursuing their passion with zero restraint, they also possess a deep understanding of their music’s impact on an ever-growing global audience. “We love every aspect of making music, to the point where we’d still keep doing it even if we didn’t make a single cent off our tracks,” says Vicetone. “Our goal is always to make whatever feels and sounds best to us—but we know that as soon as we release a song, it takes on a life of its own and it’s not really ours anymore. From that point on, it belongs to the world.”